Workforce Development

Baltimore-Based Company Helps You Recruit with Personality Testing

Wouldn’t it be nice if your recruiting team had a Director of Psychology? You know, someone who could really dig deep and find out if job candidates will fit into your culture and succeed in their positions? Baltimore-based Traitify won’t offer up a psychologist, but they are helping companies find qualified candidates through personality testing that has been developed by their in-house psychology team. In an effort to help people make better career decisions, reduce turnover, and create strong teams, Traitify’s tool lets you analyze core personalities of candidates with work-based personality assessments that are designed to measure personality as it relates to work.

Traitify has developed several personality assessments that are quick to complete and are optimized for mobile viewing. Their longest-running assessment takes about two minutes, and they claim a completion rate of 94.7%. If you want to create your own assessment, Traitify offers that option as well. The first of three assessments, Careers, tests for seven personality types (action taker, analyzer, inventor, mentor, naturalist, planner, visionary) and for personality traits. Traits enable you to assess the individual on a granular level to determine what makes them unique, and each assessment measures 56 in total including open-minded, rational, empathetic, intuitive, confident, etc). As a supplement to the Career assessment, the Introversion/Extroversion deck measures social style and a user’s proclivity to be an introvert or an extrovert. This is a key feature of understanding the needs and preferences of users and is an important element of personality.

Traitify offers two other assessments that can be used for recruiting and for other purposes. The second assessment, Core, measures overall elements of an individual’s personality and assesses a full range of characterological components in order to gain an overall picture of a person. The personality information derived from this assessment can be used to gain a general understanding of the user’s personality or to match individuals with other people which can be used for dating or content curation. Heroes is the third assessment, and it allows IT developers to make recommendations based on science, not assumptions. Personality blends, types, and traits can be matched in just minutes. This is a good tool for marketers as it enables them to segment users into distinct audiences to customize messaging, experience, offerings and more.

Additional utilities can be added to the assessments results in the form of personality blends, environments, complements/conflicts, famous people, and career matching. Data that is collected from each assessment is displayed on an Insights page that shows the personalities of people who you are considering hiring or who work for you already. A smart filter helps with team building in that it allows you to select specific sets of people, departments, etc. and the Quick Compare lets you compare every personality type of individuals within a department or in different regions.

Traitify subjects each assessment to extensive testing to ensure its accuracy in real-world use. Tested on the Cronbach’s Alpha, their Career assessment received a 0.94 which is higher than some of their traditional competitors. Additionally, Traitify practices predictive validity, where the data is looked at directly for accuracy, rather than comparing scores to those of a different group of individuals that might be irrelevant to your industry or needs.

By choosing to utilize one, or many, of Traitify’s assessment you will be in good company. Organizations such as Capital One, Johns Hopkins, Monster, Manpower, and Snagajob are all customers. The Traitify website also offers insights into recruiting and personality testing on their blog. So if you are looking to add to your arsenal of recruiting tools, try using a service from a Maryland-based company that is looking to enhance the local and national workforce.

Source: Traitify – www.traitify.com

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