Explore the transformative journey of marketing as it adapts to meet the ever-changing demands of the market. Gain valuable insights into proven e-commerce trends that effectively resonate with consumers and drive success.

Discover the latest advertising trends and their influence on consumer and business behavior, both in the B2B and B2C realms.

Gain an understanding of the creator economy and its impact on buyer behavior.

Learn powerful strategies to leverage your brand and unique story, enabling you to stand out amidst a sea of similarities and captivate your audience’s attention.

While AI tools offer significant value, recognize the critical importance of owning your content strategy and creative process to generate impactful BIG IDEAS that propel your business forward consistently.

Don’t miss this comprehensive exploration of the evolving marketing landscape, brimming with immense potential to elevate your business success to new heights.

About our presenter, Ani Matson is the Founder and President of Digital Marketing Strategies (DMS), and a co-founder of CMO Syndicate. Both organizations help clients make core transformations in marketing strategy and operations to power growth through digital advantage.

Ani has extensive strategic marketing expertise. Before launching, DMS she enjoyed a twenty-year career in a broad range of leadership positions that cut across marketing strategy, digital transformation, and data analytics. Past roles include executive appointments at the National Education Association’s Member Benefits Corporation and The McGraw Hill Companies Aviation Week Group. She is an accomplished entrepreneur, having launched, managed, and successfully sold a publishing company before turning 30.

Ani currently teaches strategic marketing courses at Georgetown University’s Master’s in Integrated Marketing Communications program.

Ani is driven to serve her community and her peers. She serves on the Board of Every Mind, Help Heal Vets, and is an advisor with the Business Continuity Taskforce at the Maryland Tech Council.

Registration will close on August 23