Children born in the 21st Century have never experienced a world without the internet. Children’s internet use has also increased as a result of the COVID-19 pandemic, speeding up the trend towards digital socialization. However, use of the internet during childhood presents particular privacy challenges that may not be readily apparent to most children. Children are often more willing to share personally identifying information (PII) on the internet without fully grasping the risks of a data breach. Children are also more susceptible than other online users to targeted advertising and identity theft.