ANNAPOLIS, MD | Veteran channel technology leaders, Kevin Lancaster and Matt Solomon, continue to prove that their collective knowledge creates the best kind of partnership to revolutionize and democratize the IT Channel.

Kevin Lancaster, Co-Founder/CEO of Channel Program, states, “Clearly, we are at a tipping point in the global IT Channel. The market cap is increasing by billions and billions of dollars annually. The number of new and innovative technology vendors entering the space is off the charts, yet, how vendors engage, collaborate, and support their channel hasn’t fundamentally changed in over a decade. This has led to extreme fragmentation, noise, and friction which is severely limiting MSPs and other service providers in the channel and their ability to keep up. We’re building a platform that will disrupt and democratize the channel so the entire channel, both MSPs and vendors can win.”

Instead of churning through the same problematic IT channel, Kevin got back together with his former VP of Business Development at ID Agent, Matt Solomon, to create a new way for the IT Channel to scale and grow together. They started to discuss what “disruption” would have to look like in this marketplace. Wanting to take away the favoritism, politics, and wasted time and money, they decided to appeal to both sides of the marketplace.

Matt Solomon, Co-Founder/CBDO of Channel Program, goes on to say,” I’ve had the opportunity over the last 5 years to be on the road with thousands of IT Providers and vendors. The playbook has been roughly the same over that time period and it’s time for a change. More vendors should have access and IT Providers need a bigger voice in what is next.”

With this type of industry experience and success in the channel, Kevin and Matt are ready to revolutionize the IT Channel. They are calling this revolution Channel Program.

What is Channel Program?

Channel Program is a truly open and democratized platform built to unify the entire channel industry. Both channel partners and vendors interact in one video-enabled collaboration platform.

We are a group of channel and technology experts and influencers coming together to create the most innovative collaboration platform uniting the best IT Solutions Providers with the best technology vendors.

We’ve video and social enabling all aspects of the IT Channel for a more efficient and successful future in a multi-billion-dollar marketplace.

The Platform:
The first 3 elements of our platform to launch will be Channel Pitch, Channel Cash and Channel Explorer

Channel Pitch is a live-stream and on-demand video showcase combined into one cohesive digital springboard that promises exponential visibility to vendors and clear curation for the channel. The First Pitch will be held on December 10th, 2021 and will feature 8-10 new and emerging technology vendors the industry needs to know about. None of the fluff, all of the value.

As an Influencer, the channel is in control and provides 100% anonymous feedback to the presenting vendors. The Channel then chooses whether they want to engage with vendors during or after a Pitch. Again, we are committed to protecting the channel’s privacy for clear and unfiltered feedback.

Channel Cash is an industry-first, ridiculously easy-to-use MDF program that is completely vendor-independent. MSPs and IT Services providers of all sizes are tired of dealing with outdated and complicated MDF (Marketing Development Fund) programs that just don’t work. We solved this challenge.

What’s great about the Channel Cash incentive program is that it’s simple and vendor-independent. This means no complicated hoops to jump through, no cumbersome application processes, ROI justifications, and ridiculous reporting. Just straight cash incentives and discounts to help the channel grow in a meaningful way.

Each quarter Channel Program will randomly select 300 companies to receive awards totaling $50,000. Just straight cash incentives and discounts to help the channel grow in a meaningful way.

Channel Explorer, launching in late November, is the industry’s first, truly innovative video and social-first collaboration platform. We have achieved true innovation for online video content sharing and social influence. This platform gives the entire channel the ability to be heard and influence their/our industry. The technician, the marketer, the salesperson, and the business leader all have a
voice. Vendors are also provided the same ability to influence, share and promote content.

Launching soon.

Channel Command further unifies experts across both sides of the ecosystem together into one cohesive, collaborative, truly transformative home base.

Channel Chatter, the way we collaborate as an industry needs to undergo a radical transformation. Outdated communication channels and over-engineered PRM (partner relationship management) platforms are creating more chaos and noise. Channel Chatter will revolutionize the way the entire channel communicates.

About The Channel Program

Channel Program is the most innovative collaboration platform uniting the best IT Solutions Providers (MSPs, VARs, IT Service Providers, and Consultants) with the best technology vendors in the industry. They’re video and social enabling all aspects of the specialized IT companies for a more efficient and successful channel.

Connect with Channel Program at www.channelprogram.com For more information, contact: Matt Solomon

Chief Business Development Officer Channel Program matt@channelprogram.com