April 2019
SoPE National Capital Chapter: Marketing and Communications in Healthcare
We are all so focused on improving our technologies, meeting our milestones in the regulatory pathways, securing funding for our future developments, designing clinical trials, etc., that we tend to discount the importance of creating our story-line and branding our company early in this journey. Come to the next National Capital Chapter SoPE event and learn from experts in the digital marketing and communication field how to utilize and leverage these tools to boost your "presence" and your ROI to…
Find out more »May 2019
SoPE National Capital Chapter: The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups
The Titanic represents to many of us the iconic tale of what happens when an unstoppable force meets an immovable object. The tragedy is embodied in that instant when The Ship struck The Iceberg, killing over 1,500 passengers and crew—and the hubris of thinking we can build something too big to fail. But while the iceberg may have represented the killing blow, what many do not realize is that the demise of the Titanic was in fact a result of…
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