All organizations often require answers to marketing-related questions to drive successful outcomes. However, these decisions are usually risky, and the sheer number of questions that arise can seem overwhelming. While in some cases, there is some existing knowledge that can inform these decisions, there are gaps that need to be filled to ensure that product launches and growth strategies are on the mark.

This session will provide you with a path forward to focus on the most critical marketing insights you need to answer to inform these strategies. We’ll also look at some free tools that are available on the web that can start to answer these questions and fill in some important gaps.

Attendees to this session will learn:

• Key outcomes driven by research.
• The five critical insights that all organizations need to know – regardless of business life stage.
• An approach to leverage what you already know so you can focus on getting practical answers that fill in the gaps.
• Get practical knowledge you can use the very next day.
• Free available tools to get these insights.

About our Presenter Joy Levin has presented a number of highly acclaimed programs for the MIC. She has been leading her research firm, Allium Research and Analytics, for 22 years, and recently created a course that shows small businesses and entrepreneurs creative ways to use free internet tools to drive successful business outcomes.

She has also launched a new line of business, Growth SurgeR, specifically designed for small businesses and entrepreneurs to leverage industry and customer insights. She manages all phases of qualitative and quantitative research studies for a diverse portfolio of clients, ranging from not-for-profits and startups, to enterprises and Fortune 500 companies. Using both in-person and digital methods, Joy’s experience has incorporated both qualitative and quantitative research techniques, and spans a broad spectrum of topics including concept testing, branding, demographic and psychographic segmentation, product/market fit, loyalty, customer satisfaction, industry/market assessments, usage of key performance indicators, and competitor analysis.

Joy holds a Bachelor’s degree from Brandeis University and a Master’s in Business Administration from Boston University. She is the VP of Data and Insights for the Washington DC Chapter of the American Marketing Association, Market Research/Data Analysis Ambassador for Pragmatic Institute’s PAC community, the Event Lead for the DC/Baltimore chapter of Women in Research (WIRe) and has mentored many industry professionals.

Registration will close on May 13 at 11 AM.