If you are looking at non-dilutive funding sources for your start-up, you might be considering applying for an SBIR or STTR grant. In order to be competitive at the national level, all these grants require a rational, thoughtful and convincing commercialization plan. Furthermore, the same plan may be repurposed for many activities including: informing company employees, underpinning the pitch deck and becoming part of the business plan, requested from any diligence team interested in providing a loan, partnering or acquisition....

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