Email is the single most powerful, engaging, and cost-effective marketing channel for the majority of B2C/D2C businesses. In fact, most major e-commerce brands consider it “very critical” to their success! However, many small business owners and first-time entrepreneurs misunderstand how to use email marketing to get significantly more customer engagement, loyalty, audience understanding, and ultimately, sales. In this session, $12m e-commerce owner Andrew Aversa will explain the core principles of email marketing that generate billions of dollars in revenue for the world’s biggest businesses across many industries and verticals. You will also learn the specific strategies you as a small business owner with limited (or even no) marketing budget can use immediately to start getting more revenue from your email list and install a largely-automated, permanent +30% multiplier (or more) on your revenue and customer lifetime value.

Presenter Bio: Andrew Aversa is the owner of Impact Soundworks, an audio software developer since 2008 with over $12m in e-commerce sales. Coming from a background in music production and business, he first worked as a freelance composer and producer before transitioning into a CEO & business development role. In 2016, he founded Impact Gameworks, an independent video game studio with over 200,000 units sold of their first title. As of 2023, Andrew has been helping other business owners with their e-commerce email marketing via Aversa Growth Consulting.